Custom Promotional Shoelaces

There's a reason lanyards and tote bags are at every event. They're cheap, easy to brand, and nobody thinks twice about them. Which is exactly the problem. Nobody thinks twice about them.

Custom promotional shoelaces are different. They're wearable, practical, and most importantly, unexpected. In a sea of branded merch, a pair of custom branded shoelaces printed with your logo, your colors, and your message is the kind of gift people actually notice. And keep. And wear. 

That's the kind of brand exposure that's hard to buy with a banner. It gives your brand repeated exposure everywhere those shoes go. 

For businesses, schools, sports teams, charities, and other organizations that want promotional merchandise people actually notice, keep, and wear, they offer a more memorable alternative to the usual giveaway table. 

Let's look at what custom promotional shoelaces are, why they often work better than traditional swag, the main customization options and print methods, who uses them, how the ordering process works, and answers to common questions.

TL;DR

Custom promotional shoelaces are a unique alternative to traditional promotional merchandise like pens, tote bags, and lanyards. Fully customized with your logo, colors, and message, they turn everyday footwear into wearable advertising that helps increase brand visibility at events, in the workplace, on the sports field, and throughout the community.

Kicks Shoelaces designs and produces custom promotional shoelaces for businesses, schools, sports teams, charities, and event organizers. Choose from a range of colors, print methods, branded packaging, and custom finishes, with minimum orders from just 50 pairs and worldwide shipping available.

What are custom promotional shoelaces?

Custom shoelaces are flat or round shoe laces manufactured to your specifications, your brand colors, your logo, your message. Unlike standard promotional items that sit in a drawer, shoelaces go where shoes go. And shoes go everywhere.
Custom printed shoelaces can feature your logo, team name, slogan, or awareness message. They can be printed on one or both sides, in a single color or full-color print, across a wide range of colors matched to your Pantone specifications. 
They're a fun and unique way to build brand identity that most organizations haven't thought of yet.

Why custom branded shoelaces work harder than traditional promotional products

Most promotional giveaways have a short shelf life. A branded pen runs out. Tote bags end up in a cupboard. Lanyards stay at the office. Custom shoelaces go everywhere shoes go, which, for most people, is everywhere.

They're wearable. 

Branded shoelaces turn every pair of shoes into a walking advertisement. At sporting events, school carnivals, charity runs, and corporate brand activations, that visibility adds up fast. Bold, high-contrast designs with a clear logo make your brand readable at a glance, on the footwear, in the crowd, in every photo.

They're durable. 

Quality custom shoelaces, particularly those produced with dye sublimation printing, are built to last. Unlike surface-printed laces where the design sits on top of the material and cracks over time, dye sublimation bonds the design directly into the fabric. The result is a vibrant, full-color print that holds up through wash after wash, wear after wear, and event after event.

They're memorable. 

Promotional shoelaces are genuinely less common than branded pens, lanyards, and tote bags, which is precisely what makes them stand out. Promotional shoe laces are a practical giveaway with genuine novelty. When your merchandise is memorable, your brand is memorable.

They're a smart investment. 

Custom branded shoelaces are a low-cost product to produce in volume, with a high perceived value in the hand. They generate repeated brand impressions over months and years of wear, making them one of the most cost-effective promotional items in the market.

What you can customize

Kicks offers custom promotional shoelaces with a high degree of flexibility across materials, colors, print options, and packaging.

Colors

Whether you need a single color to match your brand palette or a full color print with gradients and complex artwork, we can produce it. We use Pantone C color matching to ensure your colors are reproduced accurately across every pair. Our range covers the full color spectrum: light blue, dark blue, green, purple, grey, pink, teal, and everything in between. For cause-specific campaigns, we can match awareness ribbon colors precisely.

Print options

Custom printed shoelaces can be produced with a print on one or both sides, giving you double the branding real estate on a single pair. Options include:

• Single color: Clean, bold, cost-effective
• Full color print: Ideal for complex logos, gradients, and detailed artwork
• Dye sublimation: The highest-quality method available for custom printed shoelaces. 

Produces vibrant print colors with no cracking, peeling, or fading. Best for designs requiring seamless color transitions, photographic detail, or all-over print effects.
Print double-sided for maximum brand visibility with every step, or single-sided for a cleaner, more minimal look on the show face of the lace.

Logo and artwork

Logos and artwork are printed directly onto the shoelaces. We accept vector file formats (.pdf, .eps, .ai) to ensure the best quality across every color print. Where detail matters, and with a logo it always does, vector files ensure crisp reproduction at any size.
Custom aglets (the tips of the lace) can also be branded in plastic or metal, adding a premium finish and an additional touch of detail that elevates the whole product. Center placement or repeat placement along the lace length (we'll note your preferences and produce accordingly).

Packaging

From branded sleeves and hang tags to full retail-ready packaging, we can create the complete brand experience. A well-packaged pair of custom printed shoelaces makes a genuine gift, not just a giveaway. Custom packaging is available for individual pairs, team packs, or bulk event orders.

Who uses custom promotional shoelaces?

Custom shoelaces work across a wide range of industries, events, and use cases. At Kicks, we produce custom branded shoelaces for:

Corporate merchandise and brand activations

Branded shoelaces are a standout addition to any corporate merchandise strategy, whether it's onboarding welcome kits, conference giveaways, brand activations, or client gifts. 

They're wearable, practical, and genuinely useful, which puts them ahead of most branded items in a promotional products category that's crowded with forgettable choices. A quality pair of custom shoelaces in your brand colors is the kind of corporate merchandise people actually wear. 

Schools

Custom shoelaces in house or school colors are a fun, affordable way to build school spirit at sports carnivals, graduations, and community events. Easy to produce in volume, easy to wear, and popular across every age group. Sell them at the school store or use them as team merchandise for sports day; they work either way.

Sports teams and clubs

From junior leagues to representative teams, custom shoelaces build team identity on and off the pitch. At sporting events, matching laces pull a kit together and make great fan merchandise, too. 

Sponsorship branding can be worked into the design alongside club colors for a polished, professional result at a price that fits community sports budgets.

Fundraising

Custom shoelaces are a low-cost product and a popular item to sell. For schools, sporting clubs, charities, and non-profits looking for practical fundraising merchandise, they're an ideal choice: a product people want to buy, at a price point that leaves real margin. 

Awareness campaigns

This is where custom promotional shoelaces come into their own. Color carries meaning in awareness campaigns: pink for breast cancer, dark blue for prostate cancer, green for mental health, teal for ovarian cancer. 

Custom shoelaces in awareness ribbon colors, printed with your campaign message on one or both sides, give supporters something tangible to wear and spark conversations.

Kicks Shoelaces in Action

Dallas Wings WNBA Team

Kicks produced custom pink shoelaces with branded packaging for the Dallas Wings, a gift-with-purchase campaign that put branded custom laces in the hands of basketball fans.

National Autistic Society - World Autism Acceptance Week

Kicks created custom rainbow no-tie shoelaces for the National Autistic Society (UK) to mark World Autism Acceptance Week. The laces were used to spark conversations, support fundraising, and help build a more inclusive world - one step at a time.

Gift-with-Purchase retail campaigns

We've worked with major retailers and growing brands to produce custom shoelaces as gift-with-purchase incentives, a practical, on-brand item that adds perceived value to any purchase and creates a memorable brand moment at point of sale.

How the process works

Getting custom-printed shoelaces produced with Kicks is straightforward from start to finish.

1. Get in touch: Email us or fill in the contact form with your design idea, quantity, and any key event dates. The sooner you reach out, the more lead time we have to work with.
2. Receive your quote: We'll come back with pricing, production options, and a timeline based on your order.
3. Approve your artwork: Once your design is confirmed and payment is received, production begins. You pay only after approving the quote and artwork details. 
4. Production: Standard production takes 2–4 weeks after artwork approval. Need it faster? Ask about rush service when you get in touch; we'll do our best to meet your deadline.
5. Delivery: Kicks ships internationally.

The entire process is managed directly with you, making it super easy from approval through delivery. 

Key details at a glance

• Minimum order quantity: From 50 pairs
• Production time: 2–4 weeks after artwork approval
• Print options: Single color, full color, dye sublimation
• Print sides: Single or double sided
• Colors: Full range, Pantone C matching available
• File formats accepted: .pdf, .eps, .ai
• Aglets: Custom plastic or metal available
• Packaging: Branded packaging available on request
• Shipping: International

Frequently Asked Questions

What is the minimum order quantity for custom shoelaces? 

Our minimum order starts at just 50 pairs, making custom shoelaces accessible for small schools, local teams, and boutique events as well as large-scale corporate and retail runs.

Can I get a sample before placing a full order?

Yes. Get in touch to discuss sample options and sample cost before committing to a full order. Seeing a sample can help you feel you're making the right call before full production. We want you to be confident in the product before production begins. Kicks offers a great selection of customization options.

What print colors are available? 

We offer a full range of print colors matched to Pantone C specifications. Single-color and full-color dye sublimation options are available, with printing on one or both sides of the lace.

How long does production take? 

Standard production takes 2-4 weeks after final artwork approval. If you have a hard event deadline, mention it when you get in touch; rush service options are available.

What file formats do you accept for custom artwork? 

We accept .pdf, .eps, and .ai (vector formats) for the best print quality. If you're not sure about your files, get in touch and we'll guide you through it.

Do you ship internationally? 

Yes. Kicks ships worldwide. Let us know your location when you enquire and we'll confirm delivery options and timelines.

Can I brand the aglets (lace tips) as well? 

Yes. Custom aglets are available in plastic or metal and can be printed or engraved with your brand detail, with a custom logo on aglets where suitable, for a premium finish.

Ready to put your brand in motion?

Custom promotional shoelaces from Kicks are a wearable, memorable, and cost-effective way to get your brand seen at events, on teams, in campaigns, and everywhere your audience goes. From a minimum order of 50 pairs through to large-scale production runs, we make the process simple and the result worth wearing.